Bell’s Pale Ale gets a new name and label.
In stock at Forsyth now!
COMSTOCK, MICH. – Bell’s Pale Ale is getting a facelift.
While the label and the name are changing, the recipe will remain basically the same except for one small, yet very significant change.
Midwestern Pale Ale will now be brewed with a small portion of barley from the Bell’s Farm in Shepherd, Michigan and will begin shipping in mid-October.
“This is a relatively minor change to the recipe and people won’t notice anything different, however its part of a much larger picture,” said Laura Bell, Marketing Director for Bell’s Brewery, Inc. It’s a deeper connection to the land, to Michigan and its agricultural heritage and to the Midwest, Bell said. Barley from the Bell’s Farm is also used to brew two other beers – Christmas Ale and Harvest Ale (also made with Michigan grown hops). The new label features an original painting of the Bell’s Farm by Kalamazoo artist Conrad Kaufman.