Labels

Tuesday, October 22, 2013

New Jim Beam Signature Craft

We had sold out over the weekend but it should now be in stock at all 4 locations

 and online 



New new Jim Beam Bourbons
- 12 Year old - the oldest Jim Beam ever produced and a LIMITED RELEASE - Jim Beam Signature Craft Finished with Rare Spanish Brandy (this one will only be made once with new variations to follow)



Jim Beam Signature Craft 12 Year Old...$35.99

Jim Beam Signature Craft Finished with Rare Spanish Brandy...$35.99
Jim Beam® Signature Craft is the brand new ultra-premium offering from the world’s No. 1 bourbon, providing a series of innovative whiskies designed to showcase some of Jim Beam’s finest hand-crafted and rare liquids. Jim Beam Signature Craft 12-Year Bourbon is the permanent expression in the line, while Jim Beam Signature Craft Bourbon Finished with Rare Spanish Brandy is the first of a limited release series of small batch bourbons that will be released annually.

More info from Men's Journal

In the line, the Signature Craft 12-Year boasts the oldest age statement Beam has ever released, captured at 86 proof in a bottle marked with the signature of master distiller Fred Noe, great-grandson of Jim Beam. Available in August, Jim Beam Signature Craft 12-Year looks to lure loyal Beam drinkers toward elevating their taste. Serious bourbon dorks have been drinking upper-echelon Beam whiskey for years: Booker's (aged seven years), Baker's (aged eight years), Basil Hayden (aged eight years), and Knob Creek (aged nine years), collectively known as the Small Batch Bourbon Collection. But for the everyman who prefers the taste of simple, no-age-statement Jim Beam, the Signature Craft is the smoothest transition into sipping-whiskey territory. The 12-Year maintains the familiar nose and flavors of the original white label with subtle refinements that come with age. Rather than pushing the boundaries of flavor and taste, as those in the Small Batch collection do, the Signature Craft is familiar and comfortable.

Simultaneous with the 12-Year, Jim Beam Signature Craft is releasing a Rare Spanish Brandy, designated as "extra-aged" (though the years aren't disclosed) and finished with a touch of rare brandy. That expression will be available through Summer 2014, when a new Signature Craft will replace it. Both are priced more than double what Jim Beam white label costs, but are well under most small batch sipping bourbons. [$40, jimbeam.com]
– Lauren Viera

No comments: