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Tuesday, August 27, 2013

Salted Caramel Vodka

In stock now!


Effen Salted Caramel Vodka...$22.99 

It took something special to create a flavor as versatile-as tricky, if you will-as the new EFFEN® Salted Caramel. Beyond its delicious taste (spicy with a touch of heat faint caramel), Salted Caramel balances sweet and salty flavor cues, making it perfectly mixable in cocktails that are sweet or savory.



EFFEN® VODKA LAUNCHES EFFEN® SALTED CARAMEL VODKA

Deerfield, Ill. – July 31, 2013 – This summer, EFFEN® Vodka is introducing EFFEN Salted Caramel Vodka, an extension of the brand’s unique and carefully selected portfolio of flavors. Inspired by the delicate combination of sweet and savory, EFFEN Salted Caramel Vodka evokes the perfect balance of sweetness enhanced with a touch of salt.

“When deciding to expand the EFFEN Vodka portfolio, we wanted to ensure that our next innovation complemented the brand’s existing unique and modern flavors,” said Jason Dolenga, Senior Director Vodka, Beam Inc. “Consumers are looking for sweet and savory flavor profiles and we’ve captured it perfectly with EFFEN Salted Caramel Vodka.”

EFFEN Salted Caramel Vodka offers a unique and unexpected twist to the cocktail experience. The warm and buttery flavor of caramelized sugar balanced with just a hint of salt is a welcome addition to a variety of cocktails, from the light and refreshing to the rich and decadent.

To demonstrate its versatility and unique flavor, EFFEN Vodka recommends the below EFFEN Salted Caramel Vodka cocktails:

EFFEN® Toasted White Cranberry
1 1⁄2 parts EFFEN Salted Caramel Vodka
1 3⁄4 parts White Cranberry Juice
1⁄4 part Fresh Lemon Juice
1⁄4 part Simple Syrup
Garnish: Toasted Coconut Flakes

Method: Combine ingredients in a cocktail shaker with ice and shake. Double strain into a highball glass over ice. Garnish with a mint leaf.

EFFEN® Salted Caramel Popcorn Martini
2 parts EFFEN Salted Caramel Vodka
1⁄4 part Simple Syrup
5 Caramel Popcorn Kernels, popped
Garnish: 3 Caramel Popcorn Kernels, popped

Method: In a mixing glass, muddle the simple syrup and 2 of the 5 caramel popcorn kernels. Add vodka and stir with ice. Strain into a chilled rocks glass over ice. Garnish with a skewer of 3 caramel popcorn kernels.
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