Tuesday, August 21, 2012

Larceny Bourbon


Larceny Bourbon...$22.99 / 750ml
Larceny Bourbon...$37.99 / 1.75  
92 Proof
In stock now --

1.75ml in stock at Forsyth only
750ml in stock at all four locations.


HEAVEN HILL DISTILLERIES ANNOUNCES THE LAUNCH OF LARCENY KENTUCKY STRAIGHT BOURBON WHISKEY
New Wheated Super Premium Bourbon Celebrates the "Taste Made Famous By An Infamous Act"
BARDSTOWN, KY—Heaven Hill Distilleries, Inc., the country's largest independent family-owned and operated spirits producer and marketer, announces the initial launch of Larceny Kentucky Straight Bourbon Whiskey into 12 markets in September 2012. A super-premium 92 proof Bourbon, Larceny is the heir to the wheated Bourbons that make up the historic Old Fitzgerald franchise that Heaven Hill acquired in 1999. In fact, it is the somewhat controversial history of John E. Fitzgerald and his eponymous Bourbon brand that provides the story, and name, to Larceny Bourbon, the latest new label from the venerated distillery that produces Evan Williams and Elijah Craig Bourbons and Rittenhouse Rye.
Larceny Bourbon continues the Old Fitzgerald tradition of using wheat in place of rye as the third or "small" grain in the whiskey's grain recipe, or mashbill as it is commonly known. The use of winter wheat replaces the spicier, fruitier flavor notes that rye provides with a softer, rounder character that is the hallmark of Old Fitzgerald and other "wheated" Bourbons such as Maker's Mark and the Van Winkle line.
It is actually the story of the Old Fitzgerald brand, made famous by the late Julian "Pappy" Van Winkle Sr., that forms the historical basis for Larceny Bourbon. According to industry lore, John E. Fitzgerald had founded his distillery in Frankfort , KY shortly after the Civil War ended, making his Bourbon available only to steamship lines, rail lines and private clubs. This story was furthered by S.C Herbst, who owned the "Old Fitz" brand from the 1880's through Prohibition, and "Pappy" Van Winkle, who purchased the brand during Prohibition and made it his signature label. However, it was revealed by Pappy's granddaughter, Sally Van Winkle Campbell, in her 1999 book But Always Fine Bourbon—Pappy Van Winkle and the Story of Old Fitzgerald, that in fact John E. Fitzgerald was not a famous distiller at all. He was in reality a treasury agent who used his keys to the warehouses to pilfer Bourbon from the finest barrels. His discerning palate led those barrels to which he chose to help himself being referred to as "Fitzgerald barrels".
Now Heaven Hill has launched Larceny, whose tagline—"A taste made famous by an infamous act"—sets history straight.
For 2012, Larceny will be available in the 1.75 liter, 1 liter, 750ml and 50ml sizes in California, Colorado, Georgia, Illinois, Kentucky, Massachusetts, Missouri, North Carolina, New York, South Carolina, Texas and Virginia. At an average national retail price of $24.99 for the 750ml size, Larceny is a true small batch Bourbon produced from dumps of 100 or fewer barrels that have been selected from the 4th, 5th and 6th floors of Heaven Hill's open rick warehouses in Nelson County, Kentucky. Larceny is drawn from barrels that have aged from 6 to 12 years at this high storage, and is bottled at a full-bodied 92 proof, or 46% alcohol by volume.
All barrels of Larceny, just like all other barrels of Bourbon, rye, wheat and corn whiskey from Heaven Hill, are produced under the skilled hand and watchful eye of 6th and 7th generation father and son Master Distillers Parker and Craig Beam. The last special release of wheated Bourbon from Heaven Hill, the sold out 2010 edition of the ultra-premium Parker's Heritage Collection, is one of the most highly regarded and sought out bottlings in Heaven Hill's 75 years of distilling.

No comments: