Cardhu is back!

Already back in stock at The Wine and Cheese Place!!

Diageo’s Cardhu Returning To U.S. In Single Malt Form
Dan Marsteller

Diageo’s Cardhu single malt, one of the key whiskies used in the
Johnnie Walker blend, is returning to U.S. shelves this summer after a
five-year absence. The 12-year-old Speyside malt will sell for around
$42.99 per 750ml.

Despite not selling in the U.S. since 2005, Cardhu remains among the
top 10 single malt brands in the world at roughly 225,000 cases (owing
much to its popularity in southern Europe). The brand ran into supply
issues in the early 2000s, leading Diageo, in an ill-fated effort, to
expand its production to more than one distillery and rechristen it a
“pure malt,” as opposed to a single malt, which must be produced at a
single site.

Under pressure from whisky purists and the Scotch Whisky Association,
which claimed the new Cardhu misled consumers, the “pure malt” version
of Cardhu was ultimately discontinued, with the restored single malt
continuing to sell in key markets, such as Spain. The Scotch Whisky
Association banned the term “pure malt” in new regulations issued last
year. With the backing of Diageo NA, Cardhu 12-year-old will seek to
challenge the U.S. market’s leading single malts, including The
Glenlivet, The Macallan and Glenfiddich.

Article from The Wine Spectator

Share