A new seasonal from He'Brew/Schmaltz Brewing Company. Available Jan-March
Coney Island Human Blockhead...$4.69 / 22oz
“Tough-as-Nails Strong Lager."
LAGER FREAKS & BEER GEEKS…STEP RIGHT UP!!!
SHMALTZ BREWING COMPANY PROUDLY INTRODUCES A STUNNING NEW OFFERING OF THE SEASON:
CONEY ISLAND Human Blockhead™
New York, NY – January 12, 2009 – Shmaltz Brewing Company, ringleaders for well over a decade of HE’BREW – The Chosen Beer™, continues the national release of its new line of sideshow-inspired Coney Island Craft Lagers™ with their latest seasonal attraction, Coney Island Human Blockhead™ (Tough-As-Nails Strong Lager). Proceeds help Coney Island USA, a 501(c)(3) Arts Non-Profit fulfill its mission to defend the honor of lost forms of American popular culture in Brooklyn’s historic Coney Island neighborhood. Shmaltz Brewing celebrates the national release of its new line as they host and participate in National and NYC-based events throughout 2009.
Pound for pound, Coney Island Human Blockhead™ is a finely crafted professional.
SHMALTZ BREWING COMPANY PROUDLY INTRODUCES A STUNNING NEW OFFERING OF THE SEASON:
CONEY ISLAND Human Blockhead™
New York, NY – January 12, 2009 – Shmaltz Brewing Company, ringleaders for well over a decade of HE’BREW – The Chosen Beer™, continues the national release of its new line of sideshow-inspired Coney Island Craft Lagers™ with their latest seasonal attraction, Coney Island Human Blockhead™ (Tough-As-Nails Strong Lager). Proceeds help Coney Island USA, a 501(c)(3) Arts Non-Profit fulfill its mission to defend the honor of lost forms of American popular culture in Brooklyn’s historic Coney Island neighborhood. Shmaltz Brewing celebrates the national release of its new line as they host and participate in National and NYC-based events throughout 2009.
Pound for pound, Coney Island Human Blockhead™ is a finely crafted professional.
8 specialty malts of barley, wheat, rye, and oats create an enormously developed body
Juggling 6 hop varieties from European Noble roots to American Pacific Northwest new school flavors balances this weighty task. Traditional proprietary Lager yeast shines true elegance on this innovative recipe for a complex demonstration of pure enjoyment.
10% alcohol nails it home.
Originally developed by renowned magician and sideshow performer Melvin Burkhardt, the “human blockhead” stunt remains a staple at the Coney Island sideshow to this day. With Burkhardt leaving after 25 years of performance in Coney Island, the act is kept alive by the current MC of the CI Sideshow, Donny Vomit. The sideshow runs from April – September, and since Donny joined in 2004, he has performed over 2,000 shows. He comments, “As a kid, I always thought it would be cool to have an action figure made after me, but having a kickass beer is a whole lot better. Drink my beer!!” Coney Island Human Blockhead™ pays delicious tribute to the wildly mustachioed MC and the legacy of this shocking act." -- brewery press release
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